ONE TOUGH QUESTION:
MARKETING MEASUREMENT

Explore How to Get the Most From Marketing Investments

EXPERT
VOICES

Twelve experts offer advice on how marketers can gain a better understanding of marketing performance to optimize their spend.
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MARKETING
SUCCESS

There's no denying that budgets and resources play a significant role in marketing initiatives. But do marketers with wider wallets have a Monopoly on marketing success?
Learn More

MARKETING
ATTRIBUTION

Vino accessories and storage company Wine Enthusiast identifies top and underperforming affiliates using algorithmic marketing attribution.
Learn More

EXPERT
VOICES

Twelve experts offer advice on how marketers can gain a better understanding of marketing performance to optimize their spend.
Learn More

MARKETING
SUCCESS

There's no denying that budgets and resources play a significant role in marketing initiatives. But do marketers with wider wallets have a Monopoly on marketing success?
Learn More

MARKETING
ATTRIBUTION

Vino accessories and storage company Wine Enthusiast identifies top and underperforming affiliates using algorithmic marketing attribution.
Learn More
As a marketer, you know firsthand the high expectations senior leadership has for marketing accountability. But measuring marketing performance and results remains a challenge. Consider ad viewability as an example: Whether online, on TV, or on a billboard, who actually saw an ad and for how long is often anybody’s guess. Or mobile email: Was a click actually a click or an accidental tap? With that ongoing dilemma in mind, we asked a dozen marketing experts: “How can marketers better understand what actually was and wasn’t effective to determine how to optimize their spend?” Here, their advice.
By Ginger Conlon